World Cup - Mundial

Recently I published a blog post about Robert Lewandowski and his presence on huge billboards, in TV commercials, magazines, you name it. The big brands like to connect him to their brand, as he is The Polish icon. You might have missed it, click here: Lewy

Multinational big brands paid for his services to promote their products.

Any more? Plenty...

World Cup - Mundial

Now that the FIFA World Cup is about to start, more players show up in commercials. Kuba Błaszczykowski, Kamil Glik and Kamil 'Turbo' Grosicki I saw so far. But they get nowhere near the presence of Lewandowski. 

The only one who is also getting a lot of commercial exposure is the coach, Adam Nawałka.

He is 60 years old and it seems he is grabbing any commercial opportunity with both hands before retiring and enjoying his pension. At the end of the day it can result in a lot of money for a dead simple task.

These are just a few examples where he promotes Leroy Merlin, OSHEE and Play. All big brands in Poland.

He is also featuring on a huge billboard in city center. It is opposite to a bus stop which we frequently use.

Most recently he featured in a TV commercial for 'Berlinki', sausages comparable to hot dogs. The commercial is hilarious really. You must be one greedy git to accept offers like this. Poland's best paid coach...have a look yourself:

How low can you go 😂

Adam Nawałka

Nawałka is a former footballer who played at Wisła Kraków for ten years before he went to the U.S. in the last stages of his playing career. He gathered 34 caps for the Polish national team. Later, his managerial career led him to various clubs in Polish football before he was appointed at the national team. 

What are the odds? 

It is not so difficult. Poland will finish second or third in their group. If they reach the next phase the chance is big that they will be eliminated quickly after. But obviously it would be nice if they will turn out to be the surprise of the tournament. It will be fun, the Polish are patriotic and proud.

Three things are sure.
1. The national hymn will be belched out from the gut.
2. There will be an awful lot of swearing. By people who usually do not give a rat's ass about football. Just like in any other country :-) 

3. It all was the referee's fault.

Enjoy the World Cup all